There are countless ways of selling your stuff online. When you think selling online, most people usually think of e-commerce websites (eBay, Amazon, etc), but a way of selling online that is commonly overlooked is through classified ads.
I have previously talked about another classified ads platform, Craigslist, which is what most people think of when someone mentions classified ads, and there is a reason why. It is very easy to use and it is a very popular among online shoppers. If you want to learn more about how to sell on Craigslist and why you should consider selling via classified ads, Click Here.
A brief rundown of classified ads vs. e-commerce is that if you plan to sell smaller things, like games or clothes that cost less to ship, use an e-commerce platform, but if you plan on selling bigger things, like furniture or instruments, shipping will cost way too much and classified ads will be the better choice. Also, with classified ads, you don’t have to worry about final value fees like you do when using an e-commerce platform.
If you plan to sell smaller products, then use an e-commerce platform, because more people will see your product, and you will most likely get paid more selling that way. Click Here to read my post about selling on eBay, and Click Here to read my post about selling on Etsy.
For those looking to sell via classified ads, there are some other options, another very popular one being with Letgo. Letgo is very similar to Craigslist, but I find it a better platform to use for a number of reasons. Here is why.
Letgo vs. Craigslist
One thing that really bothers me with Craigslist is not being able to message people within the platform, you have to give out your email or phone number, which is really annoying. This is made possible within Letgo. There is an option on your menu that reads “Chat”, and when you click that it allows you to send people messages.
What is even cooler is that when you find an item you want, there is a pre-typed message that reads “Hi! Is it still available?”, and all you do is tap send, and that person will appear in your chat.
When you enter the chat, there is an organized list of people you are talking to, and each item you are talking to a person about has a separate messaging chat, so if you are buying multiple items from the same buyer, you can message them about items separately. Your chats are organized by messages received for stuff you are selling, and messages received for stuff you plan on buying, making it very easy to maneuver and very efficient to use.
Besides the messaging, the platforms are basically identical, with some minor differences here and there. Personally, I prefer Letgo, but if you think that Craigslist would be the better choice for you, Click Here to learn more about selling on Craigslist.
Start Selling on Letgo
If you have decided that selling on Letgo is the way to go for you, then it is time to get some items listed. Before you list the product, you need to think about what you are looking to get for it. A technique I use to see how much things sell for is I search them on eBay, then on the side, there is a box that says “Sold Items” which I check, and then eBay shows me what this product has recently sold for, just to give you an idea.
But before you decide to put that price into Letgo and get your item sold, there is one thing to keep in mind and that is negotiation. If you put your asking price what you are looking to get for it, people will try to negotiate with you and you won’t end up selling it for the price you wanted.
Negotiate a Price
I used this same explanation in my selling on Craigslist post, but I think that this is a really good way of explaining negotiation, so I will be using the same explanation here.
Here is an example: Let’s suppose you want to sell an item for $100, so you set the price to $100, someone will see that, throw you an offer of like $80, and you meet in the middle and end up getting $90. Same situation, except you set the price as $120, someone throws you that same offer of $80, but this time, when you say meet in the middle you get your desired $100.
It is a little more complex than that, but the more you sell, the better an idea you can get of how this works. Another good skill to learn is how to say “no”. If someone throws you an offer, and you have negotiated, and that isn’t the price you wanted, say “no”, there is always another customer. If this continues to happen, maybe your price is a little high, set your price lower and try again.
List Your Item
Now that you have decided your asking price, it is time to get your item listed! When you open the sidebar within Letgo, there will be an option titled “Sell Your Stuff” and when you click that it will ask you to choose the category your item falls in. After you select the category, Letgo will open your camera, where you can take a picture of your product.
Your phones camera should be fine, but if you have an older phone, or the camera on yours is just bad, then maybe consider using a separate camera, and putting the picture on your phone, because Letgo will also allow you to select a picture from your gallery. Once your picture is chosen, your item will be listed, but you are not done yet.
Edit Your Listing
Once your item is listed, you will be asked to insert the price. After your price is inserted, open your sidebar and select “My Profile”, where it will show you the items you are currently selling. Tap the one you just listed and hit the pencil in the top right corner of the screen.
This is where you can edit your listing. If you have more than one picture you want to use, hit the camera button next to your current picture, and add your other picture(s).
It is here you can add your title. When you take a picture of your item, Letgo tries to figure out what it is, and puts in the title that it thinks best matches. Just click the title Letgo put and insert what you want it to be.
Within my Craigslist post, I put a big emphasis on your title, because it is the first thing people see when they discover your listing, but in Letgo, your potential customer first sees your picture, and doesn’t see the title until they click your listing. Your title is still important, just don’t spend a long time crafting the perfect one.
Write Your Description
After that, the last thing you need to do is write a description. This doesn’t have to be anything too long, just put in as much descriptive text in there as possible. Potential buyers will read your description before they contact you, so be sure you include all the relevant information you can think of to minimize questions, and save you time.
Some things to include within your description include:
- What you are selling – Make it very clear what it is you are selling.
- Item condition – Note every damage, scratch, bend and rip to ensure your customer knows exactly what they are getting. Honesty is the best policy! You will have to confront the buyer when you hand them the item, and if they see a huge rip you didn’t mention, they won’t buy it, and you will have wasted time.
- Item specs – If you are selling electronics, include all the technical specs provided on the manufacturers’ website.
These are just some ideas as to what to include in your description and if you can think of more that is awesome, leave any additional suggestions in the comment section below.
Improve Your Communication Skills
Communication skills extremely important. With your item listed, people will be contacting you and you need to know how to communicate with them properly, without sounding rude and scaring them off. When someone asks you a question, even if you answered it in the description, answer it politely.
Also, when you are talking to someone, don’t take forever to message back. This is just playing hard to get with your customer, which will cause them to leave and buy elsewhere.
I previously discussed negotiation, but you need to make sure you know how to do it properly. If you wanted $100, you set the price to $120, and the potential buyer sent you an offer of $100, don’t immediately say yes. Play the game, keep it cool, say “Lets meet in the middle at $110”.
Some customers will low-ball you, which is half the game, working to what you were looking to get. The other half is when someone sends you the price you want, play along and “negotiate” to a price higher than you expected.
Just remember that if you plan on and end up selling the item to this person, you have to meet up with them, and talk to them face-to-face, so make sure you are nice to them to help everything go smoothly.
From Your Hands to Theirs
When your item finally sells, it’s time to “ship” it to them. When I say “ship”, I mean give them the item, and they give you the payment. Most people just have the buyer come to their house and give it to them there. This is something that I do not recommend you do for a number of reasons.
First, it is your house and I would not recommend giving that information to a complete stranger. I would say to meet someone at a central location, like a local park or a coffee shop, make sure it is during the day, and if you can bring a friend / family member, I would highly recommend you do so.
Just take extra precaution to make sure nothing happens to you or your item. Also, you should count the amount of money they hand you to make sure it is the amount you agreed on, then hand them the item and you’re done!
Sell, Sell, Sell!
You have successfully listed, sold and delivered your first product, that is truly a huge milestone and a step in the right direction to achieve your desired success in selling online. Now that you have done that, it is time to move forward and to keep selling. To do so, you may need more inventory, which you can buy using Letgo!
I didn’t really explain the process of buying on Letgo in this post, but it is the same thing as selling, except you are on the other side of things. Keep in mind how to negotiate, and more importantly how to be polite, because a polite buyer gets a better deal than a rude buyer.
I have explained to you everything I know that can help you achieve your success in selling on Letgo, the ball is in your court, and now it is your choice on what you decide to do with it.
Did I forget to cover something? Do you need help with anything explained? If you have any questions, comments, or concerns leave them in the comment section below, and I will be sure to answer them as quickly as possible.