Promoting is very important to any business and can be done in a number of ways. Some of these ways can include blogging, social media, and the one we are going to be talking about today, webinars.
If you’re more of a public speaker and want to share your ideas upfront with your audience, then there is no better solution for you than hosting your very own webinar.
First off, a Webinar is a web-based seminar that is a great way to build your brand and/or promote a product you are looking to sell online. Unfortunately, webinar software is pretty expensive and can have quite a steep learning curve.
Popular software like ClickWebinar, GoToWebinar, and AnyMeeting charge a minimum of $30 a month, depending on the amount of attendees and features like recordings, ads-free, and live support you choose to include.
If you really don’t have a lot of money to spend on this and still want to get your message out, you can do so for free using Google Hangouts, which I will be showing you how to do today, by following these 4 simple steps.
Before we jump right into things, I want to mention that if you don’t already have a Google account, you are going to have to make one in order to be able to do this.
Step 1: Create Your Presentation
Before you can even think about starting a live webinar, you must have some content to show during. Your best bet would be to create a slideshow about what you want to talk about, then write yourself a script.
When you are looking to create a slideshow, the program I would recommend you use is Google Slides. I would also recommend that when you make your script you use Google Docs.
Why? Because they are both completely free, and since you just made a Google account, you get full access to them and they are super easy to use.
To access Google Slides, you simply open a new tab on Google Chrome, and there is an icon in the top right corner that is a box made of nine little boxes, which you click and will show you all the Google apps you have access to.
Scroll down a little bit and you should find Google Docs, which you need to click.
When you open Google Docs, the top left corner will have a main menu button, and when you click it, it will open a sidebar that will allow you to select Google Slides.
Within Google Slides, you can select blank presentation, or choose a template. I don’t really want to go into too much detail here about making your slides, but if you need help, here is a video to walk you through that process.
Now that you know how to use Google Slides, I want to tell you some things you should include as slides:
- Some background on who you are and why your audience should listen to you.
- Tell your audience who should be watching this.
- Talk about what ever it is you want to talk about!
- Optional: Promote something.
With your slides completed, I think the next step you should take is writing what you are going to say. You could just wing it if you want, but I think at least having some guidelines should help.
The reason I recommend you do the slides first is because now that you have the slides made, you already broke all your topics down into your slides, so you break your script down into what you are going to say for each slide, which would of course relate to the slide currently being shown.
Using Google Docs is really simple and since no one but you is going to read it, it doesn’t have to look great, just type out what you plan on explaining to your audience and print it.
Step 2: Begin Your Webinar
Now that your presentation is ready to go, it’s time to set up your webinar. Head over to YouTube.com, click on your profile and select creator studio.
Next, click live streaming, which you have to apply for, then select events, and schedule a new event. Once you have done that, you will be brought to a page where you can create your event.
First thing that you want to do is select the type that reads “Quick (Google Hangouts On Air)”. With that done, go ahead and fill out your basic info, select your time, and select if you want it public or unlisted.
Public allows everyone on YouTube to view your webinar and unlisted only allows people who click a link you sent them, or found it on your site to view, but it’s up to you and what you want to do.
Once you have filled all that information out, hit save changes. If you are looking to embed your hangout, find your event and click start hangout on air.
I know what you are thinking, “I don’t want to start it yet!”, but that isn’t what you are doing, you are doing this to get your embed code, you are not going to click the start button.
You should see a button in the bottom right of the tab that says links, and if you click that button it will give you your embed code.
All that’s left to do now is embed your webinar to your website. Do this by heading over to WordPress and creating a new page/selecting a page you want it on, entering text mode, and pasting the embed code where you want it.
Step 3: Promote Your Webinar
With everything set up and ready to go, you now need to promote it. I want to quickly mention that I made a post about email marketing a few days ago, where I briefly mentioned webinars as a lead magnet, which they are.
If you want to read that, Click Here, but I want to mention that if you want to make your webinar exclusive to those on your email list, instead of putting it as a page/post on your site, grab the link to YouTube and send that out to your email list, and on your opt-in form, be sure to mention access to exclusive webinars.
It is up to you, if you want to make some webinars exclusive to email list subscribers, that will be a huge “selling point” for people to sign up to be on your list, and you can also make some webinars public, by embedding them to your website and making them public on YouTube, which you can still send to subscribers for even more viewers.
Besides promoting your webinar via your email list, you can also use social media to promote your list, by simply sending out a link to the webinar.
Step 4: Go Live!
Now that you have decided how you want to share your webinar and have everything set up and ready to go, the only thing left to do is go live and make your webinar.
When your scheduled time arrives, go live and give it all you’ve got. The first few may not turn out as good as you had planned, but you will only get better over time.
I wish you the best of luck with your webinar!
If you have any questions or comments of any kind relating to this post, be sure to leave them in the comment section below and I will reply.
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