When it comes to social media marketing, there are plenty of platforms to choose from.
Deciding on the correct platform for your business is very important, each platform being very unique and having its own benefits.
A very popular platform is Facebook, and I can certainly see the appeal.
There are so many people using it and it is a very easy to use platform, not to mention the fact that they allow advertising.
Before we go into that, I want to inform you that there are two ways to gain popularity on social media – organic efforts and bought efforts.
Your organic efforts involve you creating tons of high quality content at a consistent rate, including blog writing, tweeting, talking about trending topics in your industry, and making videos.
On the other hand we have the bought efforts, that are faster and easier to do, yet get you the same if not better results and more efficiently, all for a small fee.
Many people aren’t certain if Facebook ads are worth it, but hopefully after reading this you will conclude if they are worth it.
If you are unsure about anything at any point in this article, leave any questions in the comment section down below and I will reply.
Why Facebook Ads?
Let me ask you a question:
If I told you that I would give you $100 every time you gave me $10, would you give me $10?
No brainier right, obviously you would give me $10, get $100 and continue to multiply your money, am I wrong?
This is a perfect illustration of Facebook ads right now, but instead of $10, as of May 2018, they only cost $7.19 for 1,000 impressions, which is extremely under valued and I recommend you take of advantage of this while it lasts.
If you have content on the internet that is set up to start making you money and all you are lacking is people interested in your topic, then Facebook ads could essentially be a money funnel to you.
Once you figure who you are going to target, you can create an ad focused on appealing to that specific group of people that will lead to revenue.
But how are you supposed to know who is interested in your topic?
Luckily, Facebook has you covered with Facebook Audience Insights.
Facebook advertising is based around audience targeting.
Due to the large amount of data that Facebook collects from its users, there is a surplus of options to choose from when trying to target an audience for your business.
Before you get into picking your target audience, you must select your campaign objective (what you are looking to accomplish with your ads), and then you want to select who you want to see the ads.
This process is known as Audience Segmentation, which provides Facebook with the details of the ideal audience.
You can target a large audience and hit a large number of users, or you can make your target very narrow and specific.
Examples of narrowing it down would be by targeting your audience by age, income, gender, and even location.
Facebook can go even further and Interest Target, which allows you to target based on a specified criteria.
Examples of this would include targeting people who are interested in Ford F150, or targeting parents who have children between 4 and 6, rather than just parents or truck lovers.
You may want to reach an entirely new audience and don’t want to advertise to people who are already buying from you, and if this is the case, Facebook makes it really easy to upload current customer lists giving complete control over who you plan on advertising to.
By uploading your current customer lists and putting out ads focused toward new customers, you can exclude those who are already interacting with you on Facebook and hone in on a new group of potentially interested people.
By doing this, current customers will not be shown the ads and you won’t waste your money on already acquired customers.
Set a Budget
Facebook gives you complete control over your budget for each of your campaigns.
You can select how little or how much you want to spend with Facebook’s budgeting options.
I want to clear something up for you quickly:
- Your Budget is the amount of money you are willing to spend for your ad to run.
- Your Spending is the amount you actually pay (how much money out of the budget was used).
You have two options on how you want to make your payments, via a daily budget and a lifetime budget.
A Daily Budget, the average amount you’re willing to spend on an ad every single day.
If you cant afford to spend more than $20 per day, set a daily budget of $20 and it will never go over, simple as that.
You will only be charged the amount they spend of your budget, so if you set your daily budget to be $20 and at the end of the day, it only costs you $12, you pay the $12.
A Lifetime Budget, the amount you’re willing to spend over the entire run time of your ad set.
You set your lifetime budget and once it and once it’s reached, your adds will no longer show.
Creating Catchy Ads
Having creative freedom is a huge advantage to Facebook advertising.
They offer a huge variety of options to choose from to reach your target in unique and catchy ways, via images, videos, collections, or canvas ads.
Collections show off multiple products with prices and descriptions allowing the user to shop right through Facebook.
Canvas ads allow the user to have a full screen experience with the service/product you offer.
While going all out with your creative freedom may be your instinct, but it’s important to answer a few key questions for yourself first:
- Who is my target?
- What would be most appealing to them?
- What may cause them to take action?
Make sure that your creativity is still relevant to your campaign.
If you have done all that, make your ad live!
Master Your Marketing Skills!
With a massive audience and a platform that ever stops being updated, Facebook is one of the best choices out there for digital advertising.
The budgeting options, customizable target, and creative freedom provided within Facebook makes it one of the greatest way to market your business, period.
And there is always room for improvement, once you put up a few ads, test them out,
Stick with a campaign for week then change up your marketing and try a different approach.
Record which strategies are getting you better results and stick with them!
Thank you very much for reading!
If you have any questions or comments at all, be sure to leave them in the comment section below and I will reply.
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